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Domino's to turn half of its outlets to all-veg during nine-day Navratri festival
To cope up with the loss during the Navratri festival as most of the non-vegetarians turns Vegetarian during the nine days festival, Domino's Pizza has planned to turn half of its outlets to all-vegetarian. This is the first of its kind initiative taken by a western-style quick service restaurant in India.

Starting from 1st October, 500 Domino's stores across north India, central India and west of India will not serve non-vegetarian food. \

During the nine days of Navratri festival, one can enjoy pizza bases made out of singhara atta (water chestnut flour), saabudana crispies and dumplings. While only rock salt will be used during the preparation of cheese and sauces. And the use of meat, wheat, garlic, onions and processed foods will be abstained.

Speaking about the move by the Pizza giant, President Dev Amritesh, Domino's Pizza India head said, "Consumption of non-vegetarian food reduces significantly during this time. This move is an acknowledgment that though we are a global brand, we are conscious about consumer needs. It's about making a statement to consumers." He added, "Pizza being a very versatile product, we have been able to create this menu," reported ET.

In the past, too, Domino's has served vegetarian food during this festive period, but only at select stores and not for delivery orders.

With this move, Domino's is hoping to attract more orders and boost their sales during the festive season. Domino's leads the organised pizza market with more than 70% share and has 1,062 restaurants in 248 cities across India.

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